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The Presence of a Brand: Times Square, NYC
Over 300,000 people walk through this part of the city at any given day. What are they attracted to? What do they see? For one thing,...
Sep 7, 20184 min read


You’ve Got Mail: Putting Data to Print
Despite direct mail’s decline in volume over the last decade, more marketers are adding it to their marketing mix. Why? More companies...
Jun 26, 20173 min read


Nonprofit Marketing: A Unique Social Strategy
Nonprofits are faced with many challenges similar to traditional businesses: both are trying to broadcast a message to a large audience....
Apr 9, 20173 min read


Starting A Business: Design Thinking
Think about the last time you had an idea. OK, so what did you do with it? I live my life capturing conversations and creating...
Feb 5, 20173 min read


The Entrepreneurial Mind
En·tre·pre·neur – a person who starts a business and is willing to risk loss in order to make money. Key Words: Perspective. Insight....
Dec 18, 20162 min read


Startup Weekend: An Entrepreneur’s Escape
What I expected was nothing that I could even imagine from a 54 hour weekend full of entrepreneurial minded people like me. I was...
Dec 13, 20164 min read
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